[yellow tail] Wine Promotional Tour With Branded Campervan

Branded campervan for drinks promo tour BBC Good Food Show at Birmingham NEC Our transporter services enable us to tour nationally We have an operator's license for logistics We are licensed for alcohol sampling & sales Roaming sampling, and handling sales Touring national outdoor festivals Prepared for all weather conditions! Hosted staff training For product knowledge Campervan photobooth with branded instant prints Complemented the stand and created digital media Stock and cash management Complete with full sales and stock reporting Working in a mixed team alongside the client Staff trained to comply with local licensing rules

Number of active days

Number of miles travelled

Number of wine varieties

Branded Campervan Promotional Tour

National tour in a fully branded campervan, sampling and selling wine for [yellow tail] (The number 5 wine brand in the world). This was [yellow tail]’s largest ever consumer experiential campaign in 2017 and included indoor exhibitions like the BBC Good Food Show and outdoor concert series such as the Great British Proms.

We provided the branded campervan promotional tour, logistics, staff, training, H&S documentation, reporting, cash handling and stock management.

 

Branded Campervan Hire

Laminate wrapped VW Camper

  • We supply template for branded camper
  • We use client’s artwork
  • Sample prints signed off
  • We fully laminate wrap the camper
  • Included branding on front wheel
Branded Campervan Hire

National transporter service

  • We are licensed for transporter services
  • We toured across England and Scotland
  • Route planning and tracking service included
  • We managed travel and accommodation for staff

Health and Safety Compliance

  • H&S documentation review (We are backed by our Peninsular consultants)
  • All risk assessments, method statements, insurance and certification supplied
  • Staff H&S briefings designed and delivered with traceable paperwork

Cash Handling, Stock & Sales Reporting

  • Staff trained to handle cash and card transactions
  • Stock and cash daily reports generated
  • Stock management (ordering and logistics input)
  • Cash paid into client account with paperwork
  • Event review and feedback provided
Brand ambassadors

Staffing & Training

  • Event Manager and Team Lead staff provided
  • Brand Ambassadors provided
  • Staff training hosted and co-written / delivered with client
  • Staff briefing documentation developed and communicated

Licensed for alcohol sampling & sales

  • Staff training and courses booked to secure alcohol licenses
  • Additional training supplied to staff working at events in Scotland to comply with local legislation
  • Strict adherence with The Portman Group code of practice
  • Alcohol roaming and sales activities aligned with event guidelines
Yellow Tail - Branded campervan photobooth promotional tour

Campervan photobooth

The campervan photobooth came with themed props, instant branded prints and all digital images available to post on social media pages.

Enabled digital presence

Circulating branded photos

Attracted additional footfall with offer of free photo prints

Opportunity to further engage with public and make wine sales

Provided a KPI metric

Stand out from other promotional stands

 

Branded Campervan Promotional Tour Events

BBC Good Food Show & Feast Series

Edinburgh Fringe Festival

Great British Proms Series

Battle Proms Series

Classic Ibiza Series

Folk by the Oak

From the moment I approached Nathalie I knew that she would be able to bring the [yellow tail] experiential campaign to life.  She was a true partner this year in every sense of the word.  From the branding of her beautiful Camper Van, to ensuring the Photo Booth reflected the brand, to providing the highest quality and properly trained staff, to pitching in and helping to sort the inevitable obstacles as they arose.  The whole Buttercup Bus team have gone above and beyond to ensure that this year’s campaign ran like clockwork and was a huge success – and the statistics speak for themselves!  Thanks so much, Nathalie, I could not have achieved the end result for my client without your ‘no stone left unturned’ and highly professional approach.

Caroline Stranders

Campaign Manager, CarlaConsulting to [yellow tail]

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