Branded campervan hire for product launch & promotional media tour in London

Using low tack vinyl decals, our Branded VW Campervan hire was used to launch a new Johnson and Johnson hair care product to the media across London, complete with our driver service.

Branded campervan hire for product launch

Buttercup Bus VW Campers provided a Branded campervan hire for product launch to Johnson and Johnson Health and wellness solutions to launch a new hair care product to the media. We used low tack vinyl decals (a high impact alternative to our full laminate wrapped campervan services) to brand the campervan.

We provided our tried and tested campervan template to submit artwork. We then consulted with the designer over the compatibility of the design with the contours of the campervan, until we had final artwork signoff.

We produced and applied the graphics – including simple shape cutting around the artwork outline to deliver the perfect Branded campervan hire for product launch.

Alongside this service, we provided advice on applying for dedicated central London roadside parking with the authorities and route planning for booked media house appointments. Our Driver then took the campervan on the planned tour.

The campervan was decorated inside to showcase the hair care products. It was used for a series of scheduled appointments with the media.

 

Our low tack vinyl decals provided a high visual impact and low budget alternative to our full vinyl wrap campervan hire.

The Branded campervan hire for product launch was used to hold appointments with the media across London.

 

Branded campervan hire for product launch
Branded campervan hire for product launch

How did we help?

branded vw campers

Branded campervan

We provided our campervan template to the client’s designer. We then consulted on the artwork to ensure a best fit with the shape of the campervan. On sign-off, we put the artwork into production and applied the graphics to the camper. We used low tack vinyl decals – a lower budget, fast application alternative to our full laminate wrapped campervan hire services.

Driver included

One of our experienced driver team drove the camper across London to multiple publishing houses. Our campervans come with a tracking service so that we were able to keep the client informed of their progress across the city.

With our previous experience with driving to media houses across the City, we were able to advise on parking restrictions and application processes to the authorities to secure parking for the scheduled appointments. We also provided input on the timings for the day, using previous knowledge of the routes.

We worked with ButtercupBus VW Campers to provide us with a bright yellow vintage campervan to help us launch a new product range to the media.  We needed something to help us stand out from the crowd and the team at Buttercup Bus over delivered on every level. The obvious expertise, experience and knowledge ensured our event went as smoothly as possible, and from the outset I was given the confidence that everything be handled with the utmost professionalism.  From booking, to branding, to the complexity of activating in multiple locations in central London, Nathalie and her team were on hand to offer great support throughout the entire process.  I would thoroughly recommend working with Buttercup Bus VW Campers.

Kay Glover

Communications Director EMEA - OGX Haircare, Johnson and Johnson Health and Wellness solutions, Inc

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