The #ImWithDorco Customised Wet Shave Bar Campervan Experiential Campaign

Our branded, fully laminate wrapped VW Camper goes on a promotional tour, customised as a wet shave bar, complete with barbers to promote Dorco razors…

Buttercup Bus VW Campers delivered a fully customised, retro VW Camper to use as a gentlemen’s wet shave bar to promote Dorco razors as part of the #ImWithDorco Campervan experiential campaign. This branded, laminate wrapped campervan was supplied by us, complete with interior branding, specialist LED lighting, shelves to showcase products and hydraulic barber chairs upholstered in a colour scheme to match the brand.

The design specification was provided by top brand agency, N2O. We provided our tried and tested templates for the laminate wraps and interior. We also consulted with the agency on the interior design, to ensure that it was conducive to a shave experience.

We also supplied two high profile, professional barbers to deliver the shave experience.

Our driver team took the campervan on a two day, pre-planned tour of the London publishing houses, to include Hearst , Conde Nast and News UK. We then went on to provide logistics for a national tour across major shopping malls: The Westfield Centre, Manchester Trafford Centre and Birmingham Bullring.

branded campervan laminate wrap

Laminate wrapped, branded VW Camper

  • We supply our template for camper artwork
  • We use client’s artwork
  • Sample laminate prints signed off
  • We fully laminate wrap the camper
  • We plasti-dip the wheels grey by request
  • We supplied “show plate” license plates complete with logo and hashtags.
campervan experiential campaign branding

Internal Branding

  • We provided bespoke internal branding templates for artwork
  • We produced and installed internal branded walls
  • We produced and installed branded internal roof
  • We produced and installed colour themed shelving units
  • We installed custom, remote controlled, colour changing LED lights
VW Camper fully customised

Branded barber wet shave bar built

  • We worked with a barber team to design a layout conducive to shaving
  • We sourced and insatalled hydraulic barber seats and stools
  • We installed tailored upholstery on the seats, complete with branding and logos
  • We upholstered matching door cards, and fitted carpet flooring in line with colour scheme
  • We developed a system where the drivers seat could be safely swapped for a barber chair on location
experiential campaign staff supplied

Brand ambassadors – the Barbers

  • We provided two fully qualified, high profile barbers
  • We ensured knowledge transfer across the Barbers following product training
  • We provided product feedback to the client
  • We included all the barber equipment, steamers, hot water, towels
  • We included waste water management
  • We provided sanitisation facilities
VW Camper on London promo tour

London tour of publishing houses

  • Our driver took the campervan on a pre-planed, two day London tour
  • We stopped at a series of publishing houses to showcase the brand and shave experience
VW Camper on national promotional tour

National tour of major shopping malls

  • We took the campervan on a national tour of shopping malls
  • We visited London Westfield Centre, Manchester Trafford Centre and Birmingham Bullring
  • We set up and de-rigged as per stringent access rules

Full logistics service provided

  • We supplied an experienced logistics team
  • We supplied transporter services for long distance travel
  • We travelled through the night to meet a succession of events over a series of locations for the Campervan experiential campaign
  • We managed the team’s hotel bookings

Full office support

  • Our dedicated project manger provided all H&S documentation
  • We provided all required insurance information
  • We provided reports on request, to include vehicle tracking and product feedback
  • We reviewed client schedules and provided input based on the Barbers’ experience
  • We provided training on the LED light units

Although it was a pretty difficult project to execute, Buttercup Bus delivered once again!

Kike Omisore

Campaign Manager, N2O Limited

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