Branded VW Camper DJ Bus Activation
Experiential Sports PR Campaign with a Fully Wrapped VW Campervan
S4C and the BBC wanted a bold, high-impact PR activation to support the Welsh Women’s Football Team during their international campaign in Switzerland. The goal?
To generate buzz, national media coverage and fan engagement while celebrating the team’s journey in a fun, unforgettable way.
They needed something mobile, eye-catching and packed with personality – a rolling brand moment that could travel, create content and attract attention wherever it went. This is where the Branded VW Camper DJ Bus Activation came into play.
Classic VW Campervan Vinyl Wrap for Sports Marketing
Buttercup Bus delivered a Branded VW Camper DJ Bus Activation, with full vinyl wrap from bumper to bumper in bespoke campaign artwork celebrating the Welsh Women’s team.
Our iconic vintage camper became a travelling fan hub, broadcasting Welsh pride across Switzerland and creating a constant stream of social-ready moments for press and broadcasters.
We provided:
✔ Full campervan vinyl wrap production & installation
✔ Professional DJ kit & sound system
✔ Event logistics & route planning
✔ International transport & border coordination
✔ On-site setup & technical support
Mobile DJ Bus Brand Activation in Switzerland
The Branded VW Camper DJ Bus Activation involved travel across Switzerland, popping up in key locations to create spontaneous fan moments, music sessions, competitrions and media-friendly visuals.
With live DJ sets, flag-waving supporters and the unmistakable look of a classic VW camper, the bus quickly became a magnet for crowds, cameras and content creators.
The sports brand activation generated metrics for the client to measure success across 5 key areas, hitting mainstream media channels. The focus of the media content was always to celebrate and promote the Welsh womens’ football team in a fun way, at the UEFA football tournament in Switzerland. From TV to radio and social media, capturing fan engagement through a mobile music activation.
S4C broadcast features
BBC media coverage
Shareable social content
Fan engagement on the ground
Huge visual impact in every location
Why Branded Campervans Work for PR & Experiential Marketing
This wasn’t just a vehicle – it was a moving PR stage.
A classic campervan gave instant character and nostalgia
Full vinyl wrap campervan branding made it unmistakably campaign-led
Music created atmosphere and crowd pull
Mobility meant multiple activation points in one tour
Perfect visuals for TV, social and press
Sports PR Results: National Media Coverage & Social Reach
The campaign delivered standout national coverage, boosted awareness for Welsh women’s football and created a travelling celebration of team spirit – all powered by a branded campervan experience.
Read our blog post on why a DJ Bus is great for a community event
A mobile campervan DJ bus is the perfect music solution for community events. Discover why Buttercup Bus DJ buses bring people together with style and sound.
Want to Create Your Own Rolling PR Moment?
From sports campaigns to brand tours and media activations, Buttercup Bus creates unforgettable branded campervan experiences that travel, engage and convert attention into impact
Branded Campervan Hire - Related Case Studies
![[yellow tail] Wine Branded Campervan Promotional Tour Product Sampling](https://buttercupbus.com/wp-content/uploads/2017/10/2017-06-15-08.46.47-1-1-510x382.jpg)
