Music PR brand activation – Fatboy Slim Branded Campervan Photobooth

Fatboy Slim’s record company, BMG, wanted a bold, memorable Music PR brand activation to promote new music releases and drive traffic directly to his Spotify profile and to drive ticket sales for a weekend festival (All Back to Minehead). The goal was to cut through traditional PR noise and create a real-world experience fans would actually engage with and share online.

They needed something eye-catching, interactive and on-brand with Fatboy Slim’s iconic, playful energy.

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branded campervan photobooth for music PR

Music PR branded campervan photobooth hire

branded campervan photobooth for music PR campaigns - Fatboy Slim

Music PR - Branded campervan photobooth - Record label - fatboy slim

Music PR brand activation concept - Branded campervan photobooth

Buttercup Bus transformed one of our classic VW campervans into a fully branded mobile photobooth experience.

The van was wrapped in bespoke decals featuring the label’s artwork, logos and campaign messaging – turning it into a moving billboard that instantly drew crowds at events and pop-ups as part of the music PR brand activation.

Inside, guests stepped into a custom-designed photobooth setup, complete with themed props inspired by Fatboy Slim’s music and visuals.

The Branded Campervan Photobooth Experience

The activation delivered both real-world buzz and measurable digital engagement. This was exactly what the Music PR brand activation campaign needed. Guests were invited to:

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Step inside the branded campervan photobooth

The queues built anticipation & engagement as guests excitedly chatted, awaiting their turn. Even Fatboy Slim would hop in the camper photobooth to join suprised and delighted guests.

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Receive instant branded photo prints

Each print featured:

• Campaign branding

• Album artwork

• A custom Spotify QR code

• Call-to-action to follow Fatboy Slim’s music on Spotify

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Access their images via email and SMS digital sharing

Via the photobooth, we linked digital onlilne sharing with sending emails and SMS with CTA actions driving people to Spotify & competitions.

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Scan a QR code linking directly to Fatboy Slim’s Spotify

We were able to drive traffic to the Spotify account and create KPIs. The codes were on the branded campervan and instant prints and digital image sharing messages.

The results of the music PR campaign:

The branded campervan photobooth created a seamless bridge between the physical activation and digital streaming platforms.

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High footfall and long dwell time around the campervan

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Guests sharing images instantly on social media

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Direct traffic driven to Spotify via QR scans

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Strong brand recall thanks to physical print keepsakes

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Organic PR as fans posted branded photos online

Why this brand activation it worked

The branded campervan photobooth created a seamless bridge between the physical activation and digital streaming platforms being promoted as part of the music PR.

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Visual impact

A retro VW campervan always stops people in their tracks

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Shareable content

Instant prints + online galleries

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Clear CTA

Spotify QR code on every print

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Emotional connection

Fans left with a physical souvenir

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Mobile marketing

We brought the activation directly to the audience

The outcome of the branded campervan photobooth:

This campaign proved how experiential marketing paired with smart digital integration can supercharge music PR. By combining a nostalgic vehicle, interactive photobooth experience and strategic Spotify funnel, the brand achieved both awareness and conversions.