Branded Campervan Ice Cream Van for Pop Star Song Launch
Experiential Music PR Campaign
To celebrate the release of a major pop star’s new single, we delivered a fully decal-branded classic VW campervan ice cream van as a high-impact experiential marketing activation. The campaign combined nostalgic visuals with bold, modern branding to create a share-worthy, real-world moment that fans, press, and influencers couldn’t ignore.
This mobile brand activation brought the music release to life through custom ice cream flavours, colour-matched branding, and premium branded details, all served from an iconic vintage campervan.
Promotional Ice Cream Van Hire
Lexi Lui’s team wanted a creative, fan-first way to promote her new pop song that went beyond traditional digital PR. The activation needed to:
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Feel playful, immersive, and on-brand with Lexi Lui’s visual identity
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Be instantly eye-catching in public spaces
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Encourage organic social sharing and press interest
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Create a memorable, real-world experience linked to the song launch
Our colour matched branded ice cream for campaigns
We transformed one of our authentic 1970s VW campervan ice cream vans into a fully branded promotional vehicle using high-quality removable vinyl decals, designed to match Lexi Lui’s campaign artwork.
Every element of the activation was carefully considered to align with the song’s colour palette and aesthetic.
Key features included:
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Decal-branded classic VW campervan ice cream van based on client’s own artwork and logos.
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Custom ice cream flavours created exclusively for Lexi Lui’s song release
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Ice cream colours precisely matched to the single’s artwork
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Branded wafer discs printed with Lexi Lui’s logo
- Custom cone holders featuring campaign visuals and artist branding
Why This PR & Experiential Marketing Ice Cream Van Popup Work?
The Experience
Fans were invited to enjoy complimentary, bespoke ice cream while engaging directly with Lexi Lui’s brand in a fun, unexpected setting. The campervan became a natural hub for photos, videos, and fan interaction, generating highly shareable content across Instagram, TikTok, and wider music and lifestyle press.
By blending music PR, experiential marketing, and branded food, the activation transformed Lexi Lui’s song launch into a multi-sensory experience fans could see, taste, photograph and share.
High visual impact
The classic VW campervan stopped people in their tracks
Strong brand recall
Colour-matched ice cream and branded details reinforced the campaign identity
Social-first design
Perfect for influencer content and fan-generated media
Flexible deployment
The mobile branded ice cream van setup allowed the activation to travel wherever the audience
Engaged music fan base, delighted with the branded campervan ice cream van
Results
The branded campervan ice cream activation generated strong engagement both on the ground and online, supporting the song launch with real-world buzz and highly shareable content. It proved how experiential music marketing can amplify digital campaigns by creating moments fans genuinely want to be part of.
Services used for this brand activation:
Branded campervan ice cream van hire
Experiential music PR
Custom ice cream flavour development
Decal branding & campaign visuals
Pop-up brand activation
Looking to launch your brand or music release?
We specialise in branded campervan activations, offering everything from full vinyl wraps and decals to custom food, drink, and immersive experiences. Whether you’re launching a new song, product, or campaign, we help brands stand out with unforgettable mobile activations.
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