buttercupbus branded campervan hire case study

Dove Branded Campervan Hire

Our branded, fully laminate wrapped VW Campervan hire goes on a promotional Dove #BeRealTour experiential campaign…

Manicures offered in a branded VW campervan for a promotional campaign

Buttercup Bus VW Campers have enjoyed working with leading brand activation agency, N2O Ltd, to provide a fully laminate wrapped, branded VW Camper for Dove (Unilever).

We were on a UK tour, to support the Be Real Campaign, which is a national movement to inspire body confidence by changing attitudes to body image. We worked with N2O’s campaign manager, providing our tried and tested campervan laminate wrap template for the Dove artwork to be mapped onto.

We then produced and installed the final wrap. This was accompanied with bespoke internal branding of the campervan, along with tailored interior seat covers.

Our staff accompanied the BeRealTour team, ensuring that the campervan was set up as required at each venue. The tour included brand activation at major shopping centres and business parks across the UK.

The public were invited into the campervan for manicures. The brand ambassadors asked people what makes them feel body confident, capturing the ideas on boards and photographing them. There was a great response with social media hashtag #BeRealTour reaching nearly 350,000 through Twitter and Instagram.

Vinyl wrap template for campervan

We provided a full vinyl wrap, resulting in a branded campervan in the client’s colours and logos.

We provided the client with our campervan template and consulted over the compatibility of the artwork with the contours of the vehicle.

On sign-off we produced and applied the graphics. After the event, the graphics were then removed.

Internal branding

We provided bespoke internal branding templates for artwork, which matched the natural curves of the campervan interior.

We produced and installed an integrated, branded table top for the manicures.

We produced and installed branded internal backdrops in the campervan, to display key logos.

We then installed tailored upholstery on the seats – white, rather than the previous blue seats.

We supplied scene setting props

We supplied the white picket fencing.

We also supplied and installed green exhibition carpet at each location.

We ensured venue H&S standards adhered to – incluoding pushing the campervan onto location in a shopping mall, where the engine was not permitted to run.