The Lipton Iced Tea VW Camper Photobooth Brand Activation

Our branded, fully laminate wrapped VW Camper goes on a festival tour…

Buttercup Bus VW Campers enjoyed working with creative agency, Arnold KLP, on the Lipton Iced Tea (Britvic) brand activation tour. We travelled to major music festivals with up to 10k footfall, across the UK, to include the Holi One series and Brownstock.

We provided a fully laminate wrapped, branded VW Camper photo booth, complete with branded instant prints, and props. The campervan photobooth came with the facility to share photobooth images over social media. They were also posted after the event on the client’s Facebook page.

We were able to provide photobooth and social media statistics for the client as part of the KPIs for the brand activation. We provided staff to work as part of the event team, and managed the logistics and transport services. We also transported the props and supported the set up at each location. We worked alongside the drinks sampling team.

Britvic were so pleased with the campaign that they extended our tour to include hospitality events for Bookers and Nisa.

 

 

Branded VW Camper

Laminate wrapped VW Camper

  • We supplied the template for branding the camper
  • We used client’s artwork
  • Sample prints provided for signed off
  • We fully laminate wrapped the camper
VW Camper Internal Branding

Bespoke interior

  • We provided bespoke internal templates for client’s artwork
  • We produced and installed beach themed interior
  • We installed photobooth furnishings
VW Camper photobooth branded prints

Branded camper photobooth prints

  • We set up a photobooth inside the camper with 22″ touch screen, live preview and high res. DSLR camera
  • We provided branded, instant prints, using the client’s artwork
  • We provided props in line with the client’s requirements
  • We enabled online sharing of booth images on social media
branded vehicle logistics services

Logistics for national tour

  • We provided a fully trained driver for the tour
  • For long distances we provided our transporter services
  • For short distances we drove the camper to the venue
  • We set up and removed the camper at each location in line with H&S requirements
promotional staff for brand activation

We supply event staff

  • We provided trained staff to operate the VW Camper photobooth and work as part of the event team at each location
  • Our staff wore branded clothing and supported the team with talking to the public
Branded props for activation

Branded props used in photobooth

  • The public were encouraged to wear branded props for the camper photobooth
  • Props were sourced to reflect the theme of the brand
  • We kept the props well stocked and refreshed throughout the tour
VW Camper Experiential hire

Our team supported installation

  • We stored and transported the furnishings to include the branded parasols and base units
  • We assisted with the installation and set down at each event
  • We ensured that we liaised with the Health and Safety officer and were compliant with all requirements
Brand activation KPI services

KPI metrics provided

  • After each event, we provided data from the VW Camper photobooth on number of images taken
  • We measured social media reach based on image sharing / hosting
  • We look at number of prints distributed
  • We tracked the queue length over the course of the events
  • The client was able to look at online traffic following the call to action on the instant prints

It has be wonderful working with you over the past few months and I just wanted to say a big thank you to you and all the team for your hard work and dedication.

Joanna Lawlor

Account Director, Arnold KLP

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